Blog

Welcome to ABB’s blog.

This is where we bring you news, updates and any tips on how to successfully send your promotional and corporate mail.

One type of direct mail solution Adelaide Business Bureaux offers to clients is unaddressed mail campaign delivery, which accesses all addresses available in the Australia Post system. This is made possible in conjunction with our bulk mail partner, Australia Post’s unaddressed service which provides access to...

I’ve been interested lately about what sort of response rates companies using the internet for marketing are achieving. We were worried for some time that the internet was going to damage our business because of the obvious advantage of being comparatively inexpensive when compared to the...

If you’re planning on using direct mail marketing to get your message across then you’ve already made a great choice. Everyone from small businesses to charities and political parties can benefit, and the good thing is that it doesn’t have to be hard.  With a bulk...

In the world of professional communication, one thing is certain. It’s not necessarily about what you have to say, but how you’re going to say it. When it comes to your message it’s all about delivery, and when you’re using the post to communicate, delivery...

Whether you’re a local businessperson or a concerned consumer, you have undoubtedly heard about Australia Post’s changes to pricing and service. The nation’s iconic mail service has reformed its prices and procedures to try and wind back the clock and reverse a massive loss in...

For as long as there has been formal communication, mankind has needed ways to get their message across. One of the most prominent and effective ways to do this has been through mail processing. Australia’s postal service has been delivering letters since 1809 and their...

When you have a mailout for your business, do you also process the mailing yourself? A common misconception is that if you handle the mailing yourself, rather than use a mailhouse, you’ll save money. In most cases, this is simply not true. If treated as a proper...

To the uninitiated, mail processing is a simple process – after all, you just put something into an envelope and mail it. It sounds simple enough, but when you are dealing with 50,000 mail items with fun (or funny) shapes and 16 different protruding angles, just...

In order for a mail campaign to be lodged on time, we need to stick to deadlines. Each process in a direct mail campaign involves a specific chunk of time from start to completion, whether it’s printing 100,000 letterheads and envelopes, or personalising the same number of...