Mail Production

Read about the elements of a mail campaign’s production phase.

Database Processes

This phase involves the maintenance, management, manipulation, pre-sorting and barcoding of your database to achieve maximum postal discounts available. Database management and data entry is an absolutely essential key to success for so many different entities and firms throughout Adelaide and beyond.


Data entry involves the set-up of Graphic User Interface (GUI) and entry of coupons, response devices, forms, surveys etc. Innovative, cost efficient solutions are possible if you involve us in the initial planning of the layout and content of coupons, forms, surveys etc.


At Adelaide Business Bureaux we offer a stringent database management process which includes:

  • Conversion to ‘upper & lower’ case
  • Removal of duplicate records
  • Removal of unmailable records
  • Salutation generation


We can accept data via:

  • Email
  • Electronic File Transfer
  • CD
  • USB Drive
  • Hardcopy (data entry required to create database)


Return Mail Processing

ABB integrate our capabilities around mail by providing return mail document services to deliver end to end solutions. This includes Return to Sender mail removal from databases, data entry and processing of responses.

We efficiently process documents and maintain the integrity of your data, because we understand it is your most valuable asset. ABB can either update your mailing data or provide this information to you, enabling you to effectively manage your databases.


There are two types of barcoding:

  • Mailing (for postal discounts)
  • General (for product or client identification).

Mailing Barcodes

All client supplied data files can be allocated a barcode if there is a data match in the Australia Post ‘Postal Address File’ (PAF). A minimum of 300 barcoded records is required to achieve postal discounts. The printing of this barcode on machine addressed letters, postcards, address sheets or any other addressing piece, as the initial step in the pre-sorting process enables us to access greater mailing discounts for our clients.

Only barcoded mailings qualify for Pre-sort Discounts (this includes Charity Mail).

General (non-mailing) barcodes

These can be printed within your merged documents for identification purposes (e.g. Reference Numbers, Share Entitlement Numbers, Membership Numbers, Product ID codes etc).

Barcodes available include:

  • Code 3 of 9 (incl. Mod43)
  • Code 93 Full ASCII
  • Interleaved 2 of 5
  • Codebar
  • MSI Plessey
  • UPC E
  • UPC A
  • EAN 8
  • EAN 13
  • EAN 14Code 128
  • UCC/EAN 128

Direct Mail Solutions Since 1985